Main Task: Case Study of a Publishing House

Condé Nast, publishes many accomplished magazines, such as Vogue, Vogue is a fashion and lifestyle magazine, and is published monthly. Glamour and Vanity Fair are also both fashion and lifestyle magazines published monthly aimed at woman, but Vogue magazine is the main selling point to Condé Nast.
Vogue is a prestigious magazine recognised and distributed worldwide. The target audience for these magazines are woman who have a love for literature and fashion. Condé Nast publishes many magazines with these attributes.
Most of Condé Nast publications are aimed at the higher end of the market. Condé Nast is aimed at a target audience with a higher level of income and education, in comparison to magazines such as Nuts which are aimed at a lower social class of people.

The magazines that Condé Nast publishes all have a similar target age range, mid twenty’s to early thirties. The magazines that Condé Nast publishes that would appeal to people in their mid twenties are Vogue and Vanity Fair. Woman in this age range are less likely to have started their own family so are more interested in materialistic things such as fashion and celebrities

Condé Nast has different target audiences that are still in keeping with the overall fashion and lifestyle theme. These vary from magazines such as Brides Magazine to Easy living. The extravagant articles within the magazines such as Brides magazine connote that wealthy woman read them. Magazines such as Easy Living connote that the woman that read these types of magazines have life quite easy and don’t have to worry too much about work so have time to sit back, relax and enjoy life. Targeting different audiences means that overall revenue will increase.

Condé Nast is considered to be the originator of the 'lifestyle magazine' a type of magazines focused on a class or interest instead of targeting the largest possible readership, Its magazines focus on a wide range of subjects, including travel, food, home, culture, and other interests, as well as fashion. Creating a wider audience.

The ever evolving Internet though has caused Condé Nast problems. They had to close down Gourmet magazine, which has celebrated cooking since 1941, wedding publications such as Elegant Bride and Modern Bride have also closed, 180 people lost their their jobs as a closings. This shows that audiences in this recession are marrying less and less or paying a lot less for their weddings.

Condé Nast is not only a distributor of magazines, it owns four business-to-business publications, twenty seven websites, and 50 apps for mobile. More recently, Condé Nast has expanded its offerings to include marketing services and consumer-focused products such as apps and licensed merchandise. In 2010, GQ became the first Condé Nast title available on the iPad.

Publications:

Vogue: Vogue’s target audience are females in their late twenties to thirties. Vogue is very successful in attracting its audience, as a result, does not widely try to appeal to other audiences, The features each month are very similar, and based around fashion, which is what is what the magazine is renowned for. To appeal to its different audiences, Vogue has produced additional publications, Teen vogue and Vogue living, amongst others to cater for other audiences, rather than expanding its tradition Vogue to draw in a larger audience.

Brides: Brides magazine contains lots of topics that future brides will find useful. These include wedding dress information,ceremony information, and honeymoons, there are lots of other subjects that are relative to weddings that many future brides might like to be aware of. The magazine also contains information on for example bridal party dresses, bouquets and budgeting. This publication revolves around ultimately fashion but is different to publications such as Glamour Magazine, its a targeted at a more mature female audience.

Golf digest: Golf digest is a very different publication than what Conde nast is known for. Golf Digest is a monthly golf magazine. It is a golf publication covering recreational golf and men's and women's competitive golf. Targeting male and females gives Gold digest a bigger target audience. Condé Nast Publications also publishes Golf for woman and Golf World Business.These publications are more specialised and target a specific audience.

Alure: Allure is the leading women’s beauty magazine, published monthly. The magazine has been widely recognized for its intelligent, ground breaking, and much-imitated coverage of beauty. A signature of the magazine.Alure focuses on beauty whereas magazines such as Vogue focus more heavily on fashion. The target audience for Alure is similar to Vogue and Glamour, woman in there twenties, but Alure and Vogue target woman with a higher level of income and intelligence where Glamour is targeted at every day woman. Allure focuses on beauty, fashion, and women’s health and doesn't shy away from controversial topics such as silicone breast implants and reported on the growing use of this drug among fashion models.